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Misery to Mastery

Moving from Sales Producer to Sales Leader in Tech

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Transition from producer to manager

In Misery to Mastery, Sandler Trainer Paul Van Den Hoven provides a guide to help managers begin what may be the most critical journey in tech… the journey from sales producer to sales leader.

Misery to Mastery

A proven model for reducing stress while improving sales performance

Sales misery comes in many forms in the complex world of information and communication technology. Misery to Mastery helps managers who know they and their teams can do better to begin what may be the most critical journey in tech… the journey from sales producer to sales leader.


The definitive resource for tech sector leaders who are also the top producers of their team

  • How to empower salespeople to avoid the trap of giving away free consulting.
  • How to reduce bad hires while improving sales team retention and satisfaction rates.
  • How entrepreneurs in the tech sector make the critical transition from #1 salesperson to effective sales leader.
  • How to apply classic Sandler principles and techniques to unique challenges faced by sales leaders specifically in the tech sector.

Transition from producer to manager

Your guide to eliminating head trash, breaking through barriers, and reducing stress levels.


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Paul Van Den Hoven

Paul Van Den Hoven

Paul van den Hoven plays an important role in Sandler’s worldwide organization. He has two decades of experience as a sales professional and trainer, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training, with the coaching and development of tech sector sales teams a specialty. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, he informs, entertains, and motivates leadership and rank-and-file sales teams to achieve at their full potential.