Business development without making you sound or feel like a salesperson
If you are an attorney, engineer, accountant, architect, or other professional building a thriving client base, you have to confidently and competently sell yourself, your ideas, and your services. But if you’re like many professional services providers, “selling” is not a natural part of your business DNA. You are nowhere near as confident and comfortable selling your service as you are delivering it.
When you started at your firm or practice, were you not aware that you would be responsible for sales or business development? Do you have no idea where to start?
Sandler training, developed specifically for professional service providers, will enable you to integrate the very same creative, organizational, analytical, and communication skills required in your profession into an effective framework of activity to identify and qualify business opportunities. And, you’ll discover how to comfortably, competently, and consistently obtain new clients without having to resort to stereotypical “selling” tactics.
When you become Sandler-certified, you have access to measurable results at every step of the training process. Your progress is documented from competent through proficient to sales mastery.
Unlike your corporate counterparts—there are different factors that can make non-selling professionals successful in securing new clients.
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Authors and Sandler trainers Chuck and Evan Polin discuss their latest book, Selling Professional Services The Sandler Way, and how Sandler's principles can have a major impact on practice development.