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Mike Montague Interviews Bill Cates on How to Succeed with Radical Relevance. Find Bill Cates online at  In this episode:

  • Best attitude, behavior/technique to Succeed at Radical Relevance
  • Meet people in favorable circumstances
  • There are 17 principles of Radical Relevance
  • Narrow your market to reach your target audience
  • Start small and THEN go bigger
  • Lead with value by putting others first
  • Be relevant or be forgotten
  • Success is abundance with balance

Find Bill's book, Radical Relevance, on Amazon here: 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies. 

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