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Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling. 

Find John Livesay at:  

In this episode:

  • Best attitude, behavior, and technique to succeed at better selling through storytelling
  • Turn a case study into a case story and people will listen and remember you
  • The key to dealing with rejection is, don’t reject yourself or what you’re selling
  • “No” now doesn’t mean “no” forever
  • Make your customer the hero in your stories
  • Four points to the story:
  • 1) Expository - Who, what, where, when
  • 2) Problem – Tell the customer’s problem as part of the story
  • 3) Solution – How you fixed the problem
  • 4) Resolution – What life is like for the customer after your solution
  • Closing question: Does that sound like a journey you’d like to go on with us?
  • The more empathy you have for the problem the more the client thinks you can solve it
  • Tell your story of origin, your company’s story of origin and then what you’re selling
  • John’s definition of success
  • What are you willing to do that the competition isn’t?

Find John Livesay at: 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. 

Find white papers, webinars, and more in our free Sandler E-Learning Library.


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